Cult Instant Acrylics™ brand, Très She®, teams up with celebrity nail artist, Krocaine, on a limited edition collaboration and mini-film.
To disrupt the digital beauty space and announce its inaugural artist collaboration, Très She® releases the first part of its Limited Edition Instant Acrylics™ campaign with the release of a Miami-produced mini film, featuring collaborator and celebrity nail artist, Krocaine.
With a cameo appearance by Miami hip hop artist La Goony Chonga, the 2-minute TV commercial, airing exclusively on YouTube, will be released 9:00pm Sunday 18 October (EST) via Très She’s Channel and will hype the official release of Krocaine’s new Instant Acrylics™ line; set for their debut global release 12pm (EST), Thursday October 22.
This is the press-on nail brand’s first ever artist collaboration - the very first release of a series of upcoming artist collaborations for Très She® that intend to turn nail art into collectables.
This fun mini-film presents a relatable situation in which being stuck without acrylic nails doesn't mean a dilemma you can’t overcome in an instant...
CAST: Nail Artist, Kro Vargas, aka Krocaine; Friend in Car (lead): recording artist La Goony Chonga; Friend in Car 2: Leslie Castle; Friend at Home: XTRANJERAAA; A/V Artist: XTRANJERAAA; Writers; Krocaine, La Goony Chonga; Director & Editor: Cristina Trabada; Sound & mixing: Kairo Lavoe; Makeup: Leslie Castle. Music - “No Quieres Lío” by La Goony Chonga; “Claro Que Si” by La Goony Chonga; “Issover” by Kairo Lavoe; “Whoa” La Goony Chonga
With 125K Instagram followers, a Vogue profile and a monthly column in Dazed Beauty, Krocaine is a celebrity nail artist whose trendsetting style lives up to the hype. She is both a true creator and nail-art mogul and a coveted nail art appointment comes with a months-long wait (plus a trip to Miami). This talented self-taught nail artist has traversed the globe to tend to many celebrity talons, musicians and influencers alike.
About Très She
Born in Melbourne Australia Très She® takes ostentatious manicures out of the salon and into the home. “We make long, acrylic manicures accessible, reusable, and better for your nails.” Since 2017, Très She® has grown a global cult following for its exclusively shaped, superior Instant Acrylic™ nails. No salon? No issue. Sculpted, natural looking, meticulously shaped nails can now be applied right from home, and in minutes.