PRESS RELEASE: LOS ANGELES, 22 OCTOBER 2021. Crack open the champagne and dust off the Krocaine—it’s time for celebration. Très She® is pleased to announce its first collaboration with nail-art goddess, Kro Vargas aka Krocaine: a limited edition nail art release that edifies the work of Miami’s top nail tech and comes to us via two exclusively designed sets of [Ultra Long] Instant Acrylics™.
With 125K Instagram followers, a Vogue profile and a monthly column in Dazed Beauty, Krocaine is a trendsetter who lives up to the hype. She is both a true creator and nail-art mogul and a coveted nail art appointment comes with a months-long wait (plus a trip to Miami). This talented self-taught nail artist has traversed the globe to tend to many celebrity talons, musicians and influencers alike. Her Miami roots and ‘90s symbolism inspired this premier, nail art release designed exclusively for Très She®.
The first of the two exclusive designs is “Nature’s Angel” ($39.00RRP USD). This set of Ultra Long Instant Acrylics™ showcases a rare salon effect in a pink ombré jelly fade, featuring Krocaine’s iconic hand-painted butterflies, signature sparkles and-set with crystal details. “This design originated, back when I was in nail school. That was the first time I painted butterflies on nails. I’ve always loved them, so naturally, they were something I wanted to start incorporating into my nail art.” says Krocaine.
The second set, “Hardwired” (USD $39.00 RRP), has an intricate metallic silver barbed wire motif on a vibrant aqua base with glitter and signature sparkles - for those seeking ‘90s Pam Anderson biker realness, à la Kendall. Krocaine says, “This design is closest to my personal style because it incorporates my signature sparkles and is both tough and girly. The first set I created like this was in 2014, and that was when I began to consistently use this ‘graffiti style sparkles’ in all of my designs.”
Aussie-born Instant Acrylics™ experts, Très She® spent 18 months working with Krocaine to develop this special and very limited set of press-on nails. Mimicking salon-style acrylics has always been the hallmark for Très She® who have built a legacy of exclusive nail shapes and “true acrylic feeling” false nails.
This collaboration kicks off the very first release of a series of upcoming artist collaborations that intend to turn nail art into collectables.
For more information visit tresshe.com
Très She® available exclusively online has a global distribution network, shipping directly to consumers via USA, Canada, UK and Australia (soon Germany).
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To disrupt the digital beauty space and announce its inaugural artist collaboration, Très She® releases the first part of its Limited Edition Instant Acrylics™ campaign with the release of a Miami-produced mini film, featuring collaborator and celebrity nail artist, Krocaine.
With a cameo appearance by Miami hip hop artist La Goony Chonga, the 2-minute TV commercial, airing exclusively on YouTube, will be released 9:00pm Sunday 18 October (EST) via Très She’s Channel and will hype the official release of Krocaine’s new Instant Acrylics™ line; set for their debut global release 12pm (EST), Thursday October 22.
This is the press-on nail brand’s first ever artist collaboration - the very first release of a series of upcoming artist collaborations for Très She® that intend to turn nail art into collectables.
This fun mini-film presents a relatable situation in which being stuck without acrylic nails doesn't mean a dilemma you can’t overcome in an instant...
For more information, visit: www.youtube.com/c/tresshe | tresshe.com
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Film Credits
CAST: Nail Artist, Kro Vargas, aka Krocaine; Friend in Car (lead): recording artist La Goony Chonga; Friend in Car 2: Leslie Castle; Friend at Home: XTRANJERAAA; A/V Artist: XTRANJERAAA; Writers; Krocaine, La Goony Chonga; Director & Editor: Cristina Trabada; Sound & mixing: Kairo Lavoe; Makeup: Leslie Castle. Music - “No Quieres Lío” by La Goony Chonga; “Claro Que Si” by La Goony Chonga; “Issover” by Kairo Lavoe; “Whoa” La Goony Chonga
About Krocaine
With 125K Instagram followers, a Vogue profile and a monthly column in Dazed Beauty, Krocaine is a celebrity nail artist whose trendsetting style lives up to the hype. She is both a true creator and nail-art mogul and a coveted nail art appointment comes with a months-long wait (plus a trip to Miami). This talented self-taught nail artist has traversed the globe to tend to many celebrity talons, musicians and influencers alike.
About Très She
Born in Melbourne Australia Très She® takes ostentatious manicures out of the salon and into the home. “We make long, acrylic manicures accessible, reusable, and better for your nails.” Since 2017, Très She® has grown a global cult following for its exclusively shaped, superior Instant Acrylic™ nails. No salon? No issue. Sculpted, natural looking, meticulously shaped nails can now be applied right from home, and in minutes.
PRESS RELEASE: LOS ANGELES, 1 OCTOBER 2021 - For the first time Très She® drops 6 new styles all at once, bringing a brand new square shape to the market in one candy-colored hit!
If you’ve been following for a while, you’ll know that shapes are exclusive to Très She® so the introduction of this sleek, long geometric nail stye is a big deal for us.
“There’s something special and striking about this square shape.” says Creative Director, Zini Ford. “I sculpted the shape in the same way we’ve become famous for, to hug the nail in a natural way. But the noticeable change this time being is in the blunt-look, uber-straight, square profile and top-down view of the nails. I’m obsessed! Squared off nails tend to show more surface area and therefore stand out more when you’re rocking them. What’s not to love?” Continued Zini.
No one wants fake nails to look fake. “We don’t make fake nails, we make Instant Acrylics™.” says Zini Ford. “That means our shapes are unmatched and not found anywhere else, and the look and feel is like an acrylic manicure.”
Given a salon appointment is not an option for many, Très She® have made it simple to afford the look of a long set of salon acrylics. The ambition has always been to bring out leading nail shapes that are both on-trend and meet the image of what people (and celebrities) are asking for in salon. That and the superior quality of our acrylic means you have an alternative that holds up after weeks of wear.
Meet the Candy-colored Collection
Neon brights, bold acid shades and candy-color-blocking, all spring to mind when you meet this new color mood.
Glossy as a glazed donut, these six ‘square’ shades will have you drooling.
‘Felt Cute’ in hot pink, a Très She® staple, Boy Tears, our vivid blue will have him quaking, ‘Thirst Trap’, a sunny smiley yellow, ‘Needy’, a syrupy purple, ‘Doja’ in toxic slime green and our first ever orange in ‘Juicy’.
Nail addicts will collect them all and mix n’ match all six into one look.
All sets come complete with application kit and 24 nails in 12 sizes for $21.90 USD RRP.
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PRESS RELEASE: MELBOURNE, July 16, 2020: Nails this long aren’t for the timid—as Cardi B & Kylie Jenner can attest. This week, cult acrylic nail brand, Très She®, launches an entirely new line of Instant Acrylics™ three times the length of standard press on nails with the reputation for longer than average wear time.
Despite taking mere minutes to apply, no one will spot these Instant Acrylics™ as anything but a salon-worthy acrylic manicure. It’s a guarantee that has amassed the brand over 190K followers online, a die-hard customer base and cult-status social engagement.
It appears, the only difference between Très She Instant Acrylics® and a traditional acrylic manicure are the savings in your wallet.
“The trend towards ultra long lengths has been in full swing for the past 12 months and more significantly in the past six months thanks to mainstream Pop Culture,” explains Founder and Nail Artist, Zini Ford.
“We watch Billie Eilish, Cardi B, Saweetie and Spanish singer Rosalia fiercely rock their extremely long talons everyday without a care. But it’s a look and lifestyle that’s not for everyone.” Zini Ford.
The shape is based on a classic ‘long coffin’—sculpted to hug the nail for a comfortable and seamless application—and has been designed exclusively by Très She®, for Très She®. The unique acrylic formulation, means these nails won’t break, bend, split or chip.
“We’re so excited to see the expanding trend towards longer nails and during a time where at-home beauty is more important than ever.” Zini Ford.
All nails come packed into an iconic, reusable magnetic clasped stash-box that has garnered a fan base on its own. To ensure a salon-quality finish, 24 nails are supplied in 12 sizes and every pack contains a complete adhesive kit for application with either strong-hold glue or temporary stickers.
Renowned for long lengths in hyped styles, Très She® affirms ‘length matters’ through original, industry-leading designs and a growing, diverse customer base. Extending their range with a new longer-than-ever Très She XXX™ collection, it seems, was inevitable.
The new line ‘Très She XXX™’ drops globally via tresshe.com this Friday 9am EST in three salon-worthy finishes: Wild Tingz; matte leopard print tips, Lunar Dust; an blinding iridescent holographic ombre and Dolled Up; milky, baby pink with a spliced french tip.
“We created our own shape to imitate a salon acrylic manicure and we stand by the term ‘salon quality’ because our nails won't budge nor degrade, even after 2 weeks’ wear,” says Zini Ford.
It’s a term they don’t take lightly. The founders of Très She® consider their Instant Acrylics™ to be in a league of their own. “We don’t see ourselves as ‘temporary’ or false nails—ours are inimitable to any salon acrylic or gel service. But we offer an Instant Acrylic™ manicure.” Zini Ford, Founder.
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